I keep getting these e-newsletters from Stimulant. They're a subsidiary of Strategy Magazine... I think. To be honest I really didn't want to deep dive this content because well... it's fairly hit and miss (much like most of the crap that comes through my inbox). But with that said, something caught my eye when my blast came in today. I'll C/P it for ye:
"Time is running out. Honest!
THIS IS THE THIRD TO LAST ISSUE OF YOUR TRIAL SUBSCRIPTION? Just click here to activate your FREE subscription. Once the trial period ends, you'll no longer receive Stimulant and you'll miss out on all the cool creative swirling around in cyberspace. And you don't want that, do you?"
Call me picky... But this kinda reads to me as "PLEASE FOR THE LOVE OF GOD... SUBSCRIBE!!! If you don't, our investors will fire all of us."
When has desperation ever sold anything? Can you imagine if the next Kia commercial went something along the lines of that? It might sound like:
"For the love of god! Please buy our cars!!! Our lot is at a standstill and we have mortgages! Won't you at least think of our children???"
Point is, if your product was GOOD, I would go out of my way to subscribe to it. You don't need to tell me how many days I have left in a trial subscription. Tell me twice at the most. After that you just start to look pathetic, and I tend to keep distance from that. Besides which, if your product is free anyway, why do I have any more incentive to act now than let's say two weeks after my trial expires (when you're SUPPOSED to send me a reminder to renew). It's not like I'm losing money or sleep over it.
Pull your pants up and have some dignity man!
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